Author Archives: Laura Ohela

The true cost of build-it-yourself websites

Hands up if you’ve seen the following types of ads on your socials: “Build your dream website in minutes!” and “Get your free website today!” The proposition is oh-so-tempting. Maybe you’ve finally taken a chance on yourself and set up your own business? Maybe you’ve come across a lucrative side-hustle you’d like to promote? Or […]

The ‘out of the box’ subscription boxes

Picture this: you wake up in your fresh sheets, courtesy of yesterday’s clean laundry delivery. You get up, pop a pod in your coffee machine, today’s flavour is caramelised pistachio, all new from your monthly brew subscription. In the shower, you wish that the new set of razor heads would hurry up because your last […]

TikTok – The Marketers’ Gold Rush

A few years ago, TikTok ran an aggressive advertising campaign across a range of social media platforms. To be honest, it’s a miracle if you didn’t see one of the odd-looking sound-dubbed dance videos on your Facebook feed. Either you downloaded the app as a joke (as claimed on many content creators’ bios), or you […]

Digital Retail – A Bedtime Story

Once upon a time, the high street was bustling with people and brick and mortar shops were basking in success, blissfully unaware of the digital hurricane headed their way. When the hurricane hit, some survived, some succumbed. After some turbulent years, the retail industry had a lightbulb moment: “We need to sell experiences”! And so […]