Category Archives: Social Media

TikTok – The Marketers’ Gold Rush

A few years ago, TikTok ran an aggressive advertising campaign across a range of social media platforms. To be honest, it’s a miracle if you didn’t see one of the odd-looking sound-dubbed dance videos on your Facebook feed. Either you downloaded the app as a joke (as claimed on many content creators’ bios), or you […]

Digital Retail – A Bedtime Story

Once upon a time, the high street was bustling with people and brick and mortar shops were basking in success, blissfully unaware of the digital hurricane headed their way. When the hurricane hit, some survived, some succumbed. After some turbulent years, the retail industry had a lightbulb moment: “We need to sell experiences”! And so […]