Hands up if you’ve seen the following types of ads on your socials: “Build your dream website in minutes!” and “Get your free website today!”
The proposition is oh-so-tempting. Maybe you’ve finally taken a chance on yourself and set up your own business? Maybe you’ve come across a lucrative side-hustle you’d like to promote? Or maybe you just want to be in charge of every last detail of your site.
Either way, you might scoff at the saying “you have to spend money to make money”. Fair enough, this can be true. Your local chippy may sell out every day even if their online presence consists of a Yelp review from 2006! But that’s the point. They’ve been around a long time, built up a customer base and bank on the loyalty of the locals.
If you’re newer to the scene, your website is your ever-important first impression. Even more importantly, if you let it, your site can be your best salesperson. So, here are a few things to consider before you’re lured in by the DIY site makers:
- How valuable is your hour? You might work by an hourly rate or you might have a point of reference from your monthly earnings. Now I’m going to boldly assume that as a newbie, you’ll spend at least four business days building your site. That’ll be 32 hours, which at the rate of £30/h totals to nearly a thousand pounds. Guess what? With that sum, you can get an excellent, professionally developed site, while you can spend your time doing what you do best.
- You won’t own the site! Instead, you’ll be paying subscription fees to the provider, who has the power to cut the cord if you miss a payment, flushing all your hard work down the drain.
- If you had to give up control of your business, would you hand it to a clone of yourself or take a chance on a random novice? You’re brilliant at what you do because you’re the expert. Let your money-maker be crafted by an expert.
You know the saying “If it sounds too good to be true, it probably is”? Facts!